Link building gets you web traffic. It is that simple. Every web master who has ever tried to squeeze out a living from their web sites has learned soon enough that getting traffic is not easy, and that one of the best ways to achieve it is to get their web sites to rank highly in the search engines for the keywords that best represent their sites.

Sites that rank highly in the search engines tend to be those that are linked to from other sites from all over the web. So how do you manage to get the necessary links?

The best way is to create top-notch content for your web pages and encourage people to link to that content. But that poses something of a catch-22 type situation, because it is difficult to convince people to link to you if you cannot first get them to your site to check out that content. So, a great deal of your initial backlink generation comes down to do-it-yourself operations. You write articles and add backlinks into the resource area at the bottom of the article, and then you submit those articles to article directories in the hope that other people download them and add them to their site.

This approach does work as a link building method, but it is usually slow and tedious. An alternative to this is to use a service that takes your articles and automatically adds them to the web sites of web masters who have agreed to place articles from the service onto their web pages. I have discussed this kind of automated link building service in some depth at http://www.neurolinkerreview.com/

Another way to gain backlinks is to post comments to other people's sites and use a backlink as part of your signature. This is yet another very time consuming method, but it can work well. Unfortunately it is impossible to automate this idea in any way because robots cannot understand the blog posts to which they are responding, and they cannot generate intelligent responses.

But there is an alternative to this. Instead of posting comments, a robot could easily spin a blog post and distribute it to hundreds of blogs within a blogging network. This is similar to article distribution, except that the posts appear on blogs, and people can respond to them. This is another of the automated methods for generating links discussed in my review.

If you want to get started with the automation of your link building efforts, I suggest checking out my Neurolinker review to see what is involved.

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